It was the perfect trifecta within the same hour.
I was looking for a particular story in Purple Cow, had just finished watching a relevant Insta-story from a blogger, and had written an article the week prior, unknowingly, about my ideal audience. Boom, purple cow moment in my face.
If you aren’t familiar with the book, Purple Cow, it was written by Seth Godin in 2003 with the premise of you and your product better be remarkable to get noticed by early adopters that spread your idea. Even though the book is now 14 years old, it holds just as true today.
Some people can create their purple cow- innovate and tweak until they produce something awesome that the world needs and doesn’t have readily available on Amazon, Walmart, or Facebook.
Some people’s moment is an awakening that thumps them between the eyes.
No matter how it comes, dreaming up something remarkable isn’t the hard part for most people.
It’s the work and commitment that follows.
Is that great idea worth exchanging your time and energy for over the next several years? Are you still going to be all-in when the bumps and setbacks come? Can you see yourself expanding and adapting with the market?
Really, it’s the same concept as getting fit, finding a better job, or growing wealth. You know it’s a good idea and that you should do it, but are we committed to making it happen?
There’s a Earl Nightingale quote I think of every time one of these moments hits, “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”
Now, the for-real question becomes, are you going to spend your time comfortable or turning your idea worth spreading into reality?