Do you think the only good business ideas left are beyond your expertise and way out of your league? That your idea is too “manual” to be successful in 2017 and beyond?
I’d urge you to think differently.
Today is the last day of TechCrunch’s “Disrupt NY 2017 Startup Battlefield” event with only the top 5 remaining.
First, remember the contest and host these companies applied to, TechCrunch. There is going to be technology behind these products. This isn’t selling your fancy undies to an investor on Shark Tank.
But look deeper, to what the original idea was for the top 5 duking it out for the $50k prize and exposure:
- A printer that competes with injection-molded metal objects.
- A platform for more flexible rental terms that benefits renters and landlords.
- Encryption for big data
- A mobile recording studio
- Therapy app for mental healthcare
What I see: A faster and simplified way to make something, providing an alternative to the archaic rental housing industry, security assistance from all the hackers, an alternative for new artists, and a more convenient support system for certain people.
The point is, these businesses started with filling a gap first. The technology piece came alongside.
We are no where close to being so advanced that the world is out of good ideas. You have a choice though- fill a needed gap, bring the best whatchamacallit to your people, or be so unique and good they can’t ignore you.
Or better yet, bring all three.