Reno, Nevada is farther west than Los Angeles, California.
The deceptive part of the geographical knowledge nugget above is our brain connecting the truth dots of what we learned in school- when traveling west, Nevada comes before California. So we perceive Los Angeles to be farther west than Reno.
Our brains connect the dots from our senses. If we see a kid throwing a tantrum, they are a brat. If we hear that a coworker is lazy, we form a negative opinion.
What if the tantrum you witnessed was the only one that kid ever threw? Are they still a brat?
What if the worker observing their peer buying running shoes on Amazon took an early lunch break? Our senses aren’t so absolute now, are they?
While “don’t judge a book by the cover” is good advice, most people have already made up their minds about us, our great idea, or likes/dislikes. Their brains quickly assessed the threat level and closed the loop by coming to a conclusion.
Perception is their truth and the only way to change it is to give them new dots to connect.